Angry birds temple run 3 full#

Its also won praise on social media from big-name celebrities including singers Justin Bieber and Mary J.

It got rave reviews and an average of four-and-a-half out of five stars by the 1.4 million people who ranked it on Apple's App Store. 'They really managed to tick off a lot of the boxes that make for a successful casual game.' 'It's not just the same old thing,' Michaels says. Many players post screen shots of their scores on Facebook. Similar to arcade games, there is a focus on getting a brag-worthy score, which can easily be shared via an in-game Twitter icon. Users can build up points with speedy 'runs' through the temple and by collecting gold coins.

'Its appeal lies in the fact that it's a pretty simple game to grasp but a difficult one to master,' says Philip Michaels, editor of technology-focused website. As players advance, the game speeds up and obstacles get tougher to avoid. That character has to outrun 'evil demon monkeys' while avoiding trees, fires and pits. Players use simple controls to navigate a treasure-stealing character through an Indiana Jones and the Temple of Doom-like maze. Temple Run is easy to use for the casual gamer. 'Out of our biggest failure we created our biggest success,' Luckyanova says. Keenly aware of their missteps, they knew not to repeat them with the creation of Temple Run. 'We went to more of a gamer game, where you'd play at home on a console and you needed a joystick,' Shepherd says. 'So that was tough.'Īfter reviewing what went wrong, they realized the game play and controls were too complicated for their target market of casual players on the go.

Angry birds temple run 3 full#

'We had spent a full year making this game, and it's not coming close to reaping back our investment,' says Luckyanova.

They also stumbled with Max Adventure, a then-99-cent game that has a boy saving the planet from aliens. We definitely took on more than we could chew.' 'We missed Christmas by a long shot,' says Shepherd, 33. The founders hoped to have Little Red Sled on the market by the 2008 holiday season, yet they couldn't get it out until February 2009. Under that approach, the game is free, but users use real money to buy virtual gold coins that can be exchanged for game upgrades.Ī big one: taking too long to produce a sled-themed game. While Temple Run first launched as a pay-for-play game at 99 cents a download, company founders realized within a few weeks that they could significantly boost their user base - and potentially increase revenue - by switching to the 'freemium' model. Without layers of management, they can quickly change gears on a project or react swiftly to feedback from game users, she says.įor instance, when the company saw on social media that real-life athletes were playing Temple Run, they moved fast to create the character of Zack Wonder, a treasure hunter and star football player. 'There is a strength to being a small business,' says Luckyanova, 30. While the game has its share of virtual surprises, including booby traps and road obstacles, there's another unexpected element related to this hit: It was created by Imangi Studios, a tiny development firm that has only three employees: husband-and-wife founders Keith Shepherd and Natalia Luckyanova, and artist Kiril Tchangov.